Photos | By me
The time has finally come and I can tell you now more about the ONLY campaign.
In February the ONLY crew and I flew to Florida to film the new summer campaign.
I took care of the behind the scene photos to give you all a little preview of what to expect in the movie.
It was really fun to see how everything works out and I'm really looking forward to show you the campaign.
And it's not just a campaign, it's an interactive campaign, bacause you can decide the direction of the story in the movie.
The campaign tells a story about an innocent younger local girl from a small town who meets three bad girls from the city and decides to rebel a little bit.
During the movie she will grown up and become a truly ONLY girl.
There is much more the tell about this movie.
Throughout the movie you will see different styles from the high summer collection of ONLY.
The clothes play a big part in the campaign and representative the mood and roles of the four girls.
During the movie it's even possible to click and buy the styles directly from the website, how cool is that?!
And that's not all. In the next couple of weeks ONLY dares you to steal their jeans.
Curious about what you have to do? Just watch the new campaign and see what you can get.
So what are you waiting for, the ONLY campaign is just one click away...